Profile
Dynamic Senior User Experience Designer with 14 years of comprehensive experience, dedicated to driving impactful design solutions and enhancing user satisfaction. Expertise lies in design research, user testing, and product strategy, consistently delivering innovative and intuitive interfaces. Proficient in leveraging advanced design tools to create user-centered designs while collaborating seamlessly with cross-functional teams. A strong advocate for Agile methodologies, adept at aligning stakeholder needs with user experiences to foster collaborative product development. Committed to elevating the quality of digital products through thoughtful design and strategic insight.
Employment History
- Founded Ramalimited, driving strategic vision and company direction
- Led UX design for Wholesale Marketplace & On-Demand Delivery platform, connecting buyers with suppliers
- Conducted user research with business buyers, suppliers, and delivery drivers to identify pain points
- Designed interconnected buyer web/mobile apps and driver mobile app for optimized use
- Leading the UX of an upcoming Locations product from scratch and influencing the product design strategy in a cross functional leadership team
- Designed AI/ML driven Data Discovery and Protection dashboards with innovative data visualisations and interactions by integrating user feedback and business requirements
- Collaborated with PMs and engineers on a brand new Identity (Autospecs and Closeout) products SSO Login by designing end-to-end workflows consistent with the design system
- Created new Design System by creating UI components and updating UX guideline
- Led the user research and UX design efforts for the entire products - AutoSpecs, Closeout. Worked closely with CEO, CTO and stakeholders to understand business
- Overcame Agile related challenges to construct a shared vision for Abaqus. Created alignment amongst team to execute vision
- Collaborated with a cross-functional team of PMs, designers and developers by delivering wireframes, user flows and interactive prototype
- Established a design system by auditing existing UI patterns and designing internal portal
- Led a UX research in a 3-week remote usability testing and shaped the direction of the product by presenting 20+ design recommendations to the leadership team
- Led UX Research and Redesigned a e-commerce website
- Created and lead pain points identification, analysis and ideation workshops with business and development stakeholders
- Researched and designed efforts to empower users and improve customer satisfaction of B2B software by introducing software development design techniques
- Led collaborative design sessions and documentation with project
Responsible for translating business goals into delightful and meaningful products. Working with product managers and development teams to ensure that user experience is intuitive and takes the product beyond serving its core functionality
Education
Design Thinking, Luma Certified
2022
Usability Analyst (CUA), Human Factor International
2017
M.SC, Information Technology | Sri Krishnadevaraya University
2012 — 2014
B.SC, Information Technology | William Carey University
2010 — 2012
Advance Diploma in Net | NIIT
2011 — 2012
Advance Diploma in 3D, 2D, & Web Designing | Maya Academy of Institute
2007 — 2009